Your ad platforms are
inflating your revenue.
Meta says $100K. Shopify collected $78K. We show you exactly where the missing $22,000 went — campaign by campaign — in 48 hours.
The problem
The numbers don't match. Here's why.
Three systems reporting three different truths. Nobody reconciles them — so brands scale on numbers that aren't real.
Meta says
$100,000
The pixel fires at checkout. Counts full order value. Never looks back to check if the order survived.
Shopify collected
$78,000
Refunds settled weeks later. Discount codes ate 20%. Chargebacks hit. The real number dropped quietly.
Where's the
$22,000?
Phantom revenue — counted by ad platforms, never deposited in your bank. Nobody tells you it exists.
What you receive
A report that tells you exactly where the money went.
Not a dashboard to interpret. A document with answers — per campaign, per day, in plain English.
From data to PDF report
Typical gap we surface on Meta
Gap threshold for full refund
How it works
Three steps. Forty-eight hours. No setup.
You don't need to install anything, grant access, or learn a dashboard. We handle the full pipeline.
Book a 15-min call
We confirm scope, ask which platforms you run, and send you a short checklist of CSV exports (about 5 minutes of work on your side).
You send the exports
Standard Shopify + Meta + Google exports. No API access. No OAuth. Data stays on our side only while we run the audit, then gets deleted.
PDF + walkthrough
Branded report delivered within 48 hours, followed by a 30-minute walkthrough call where we go through campaign-level findings together.
Try it yourself
Estimate your phantom revenue in 30 seconds.
Enter three numbers from your last 30 days. We'll show your likely gap — then the audit proves it line by line.
SaaS plans
Simple pricing. Real numbers.
No contracts. No pixels. Cancel anytime.
Free
1 store, forever free
- Phantom revenue detection
- True ROAS (aggregate)
- Gap breakdown (refunds, discounts)
- Shopify + Meta connection
- Revenue leak alert
Paid
$120/mo billed annually
- Everything in Free
- Up to 3 stores
- Per-campaign True ROAS breakdown
- AI budget optimizer (pause/scale/reduce)
- Google Ads connection
- Revenue waterfall & trend charts
- LTV-based ROAS & cohort analysis
- PDF report export
- Real-time alerts
Agency
$319/mo billed annually
- Everything in Paid
- Up to 50 stores
- Multi-store portfolio dashboard
- White-label PDF reports
- Cross-store benchmarking
- Aggregated portfolio KPIs
- Custom branding (logo, colors)
- Direct founder support (Slack)
Prefer a one-time deep-dive instead of monthly software? See concierge audit pricing ↓
Pricing
Two audit tiers. One invoice. No subscriptions.
Pick the depth that fits the account. Both delivered manually, both refunded if the gap is below 5%.
Revenue Audit
For brands validating one platform
- 1 Shopify store × 1 ad platform (Meta or Google)
- 30 days of data reconciled
- Campaign-level phantom revenue breakdown
- Refund, chargeback & discount analysis
- Branded PDF report + 3 recommendations
- 30-minute walkthrough call
PDF delivered within 48 hours
Pro Audit
For agencies & scaling DTC brands
- 1 Shopify store × Meta AND Google
- 90 days of data reconciled
- Channel-overlap analysis (Meta vs Google double-counting)
- Campaign-level variance decomposition
- Branded PDF + 5 recommendations + projected annual impact
- 45-minute walkthrough call
PDF delivered within 48 hours
Gap under 5% = full refund. Agency referrals welcome at admin@calyxra.com.
Built for
Teams scaling on Shopify + paid ads.
If you make budget decisions on ROAS numbers, you need to know those numbers are real.
DTC founders & CFOs
Spending $20K+/month on Meta. Scaling decisions hinge on ROAS. One audit tells you if you're profitable or just optimistic.
Performance agencies
Managing 3+ Shopify clients. Month-end reconciliation eats hours. Show clients the real numbers before they ask.
Media buyers
Optimizing campaigns daily. True ROAS ≠ reported ROAS. Find which campaigns are actually profitable and which are phantom.
Questions
Everything you'd reasonably ask.
What exactly do I get for $249?
A full reconciliation of one Shopify store + one ad platform (Meta or Google), covering 30 days of data. You receive a branded PDF report showing phantom revenue per campaign, refund/chargeback/discount breakdowns, true ROAS vs reported ROAS, and 3 concrete recommendations. Plus a 30-minute walkthrough call where we go through the numbers with you. Delivered within 48 hours of you sending data.
What's different about the $499 Pro audit?
Pro covers 90 days (not 30), both Meta AND Google (not one), and adds channel-overlap analysis — which matters because Meta and Google both claim credit for the same conversions. Pro also includes campaign-level variance decomposition and 5 recommendations instead of 3. The walkthrough call is extended to 45 minutes.
How do you actually run the audit?
Short answer: a human runs it, not a bot. You send us exports (CSVs from Shopify, Meta, Google — we send a checklist). We run them through our reconciliation pipeline, validate the numbers, and write the report. We're honest about this: we're a concierge service right now, not self-serve software. Self-serve is on the roadmap but not what you're paying for today.
What if the gap is small?
If your gap is under 5%, we refund the audit in full, no questions asked. This isn't a loss-leader trick — we'd rather not cash a check we didn't earn. Most brands we've seen run 12-25% gaps on Meta alone.
Is my data safe?
You only send us exports — no API access, no OAuth, no permissions to touch your store or ad accounts. Data lives on our side only while we run the audit, then we delete it and send you the report. If you want a DPA or NDA before sending data, ask and we'll sign one.
How is this different from Triple Whale / Northbeam?
Attribution platforms tell you which ad drove a conversion. We tell you which reported conversions actually landed in your bank. Different problems. Triple Whale won't show you that Meta reported $22K more than Shopify collected — that's the gap we surface.
How do I pay?
We send an invoice after the intro call. Wire, Wise, or card — whichever is easier for you. No subscription, no lock-in, no auto-renewal. One audit, one invoice.
Can I do this monthly?
Recurring reconciliation is on the roadmap for Q3 2026. Right now we're deliberately focused on one-time audits while we build the automation layer. If you want to be on the waitlist for monthly, email admin@calyxra.com.
Stop scaling on numbers
that aren't real.
One audit. 48 hours. Full refund if your gap is below 5%. No subscriptions, no contracts.
Built by operators · Delivered manually · No dashboards to learn