Calyxra.A trading business with meaningful decisions already in motion.
For whom / DTC brands
When the business has outgrown “which dashboard is right?”
Calyxra fits Shopify-led brands with real operating complexity and a live measurement problem that is holding up a budget, release, market or acquisition decision.
Multiple channels or platforms feeding one operating decision.
A lean team that needs specialist delivery without building a full analytics department.
The trigger matters
One problem with a clear owner and a decision attached.
The company profile helps us prioritise enquiries. The incident, access to evidence, and cost of being wrong determine whether the work makes sense.
Agencies bringing a client incident have a separate partner route.
Your reports changed after a release
Shopify orders look steady, while collected purchases or reported acquisition revenue jump.
Growth and Finance cannot agree on the guardrail
Different revenue definitions turn the weekly budget meeting into a reconciliation exercise.
A migration changed who looks “new”
Customer history, subscription renewals or currency lineage no longer survive into the decision model.
Bring these to the first call
- The decision blocked and its deadline.
- The two reports or systems that disagree.
- What changed and when the change appeared.
- The Growth, Finance or system owner who can approve the scope.
- A route to read-only evidence or suitable exports.
Another service may fit better
- You are pre-revenue or still setting up basic analytics.
- You need ongoing media buying or a general dashboard build.
- No active incident or decision is waiting.
- The request needs unlimited engineering under one fixed fee.
- You need guaranteed revenue growth or a predetermined conclusion.
15-minute problem review
Discuss fit, systems, decision and access. No customer data is needed for the introductory call.
Book the conversationFocused 2-day review
Request an evidence map, initial findings and correction scope. We confirm the fee and feasibility first. Timing starts after agreed prerequisites are complete.
Request a reviewRecovery Sprint
From $2,500, typically planned for 10 business days. Approved changes, retesting and handoff within a written scope. Custom engineering and longer observation are agreed separately.
See the sprint