How Agencies Use
Infrastructure-First Reporting
Real infrastructure patterns deployed across Shopify agencies.
Profit Reconciliation Across Shopify + Ads
Problem
Revenue numbers differ across Shopify payouts, Meta Ads Manager, and Google Ads. Teams debate which source is correct, leading to incorrect profit calculations and wasted ad spend.
Infrastructure Fix
Calyxra connects to Shopify and ad platform APIs, reconciles everything automatically, and shows exactly where the gap is — down to individual discount codes and refund patterns.
Deliverable Output
Branded PDF report with reconciled net revenue, phantom revenue breakdown, true ROAS, and campaign-level recommendations.
Refund-adjusted ROAS Truth
Problem
Ad platforms show inflated ROAS because they count refunds, cancelled orders, and test orders as real sales. Marketing teams scale based on phantom numbers.
Infrastructure Fix
Calyxra applies Shopify refund data retroactively to ad platform conversions. ROAS is recalculated on cash-collected revenue only — showing the real picture.
Deliverable Output
Refund-adjusted ROAS dashboard with campaign-level flagging (🔴🟡🟢), budget reallocation recommendations, and projected annual savings.
Multi-client Agency Reporting
Problem
Each client has different reporting formats. You're spending hours on spreadsheets instead of strategy. There's no consistent view across accounts.
Infrastructure Fix
Calyxra standardizes reconciliation across all your client stores. Same methodology, same KPI definitions, same report template — just different client data.
Deliverable Output
White-label branded reports for every client. Onboarding takes 15 minutes per store. Team alignment across all accounts.
Want to see the real numbers for your agency?
Book a $249 Revenue Leak Audit. We'll connect your Shopify + Meta, find the phantom revenue, and deliver a branded report in 48 hours.
Book $249 Audit — 48h Delivery